These two magazine covers advertise the products in different ways. The one on the left uses the image of Bob Dylan to attract the audience which is Dylan fans, and makes them interested in reading/buying the magazine however the gaming magazine on the right is much more abstract and uses drawn artwork to entice the audience. The image is of a boy who is inside an arcade machine and is controlling the characters within the machine, this gives a semantic meaning that the user is in control of the games which entices the gaming audience as that is how they want to feel when playing the games.